Conventional hotels have been at odds with Airbnb since the industry disruptors broke out onto the scene. Now, hotel chains are coming up with new ways to bring travelers back into their rooms. Their latest bet? Sleep tourism.
What Is Sleep Tourism?
Let’s face it: Americans are tired.
Just ask yourself when was the last time you had a good night’s rest?
When you look at the stats, 1 in 3 Americans are sleep-deprived. To make matters worse, most have fallen asleep during the day when they didn’t intend to.
So when it comes to vacationing…
MANY WOULD RATHER USE THE TIME TO REST THAN GO OUT ON SOME GRAND ADVENTURE.
According to Hilton’s 2024 trends report, most travelers plan their trips to relax and recharge. So, to draw more vacationers back to their doors, hotels are investing not in extravagant pools and entertainment…
Instead, they’re pouring money into Sleep tourism: The latest type of tourism giving the restless what they need most. This means the best mattresses money can buy and sleep amenities to put you right to…
Well, sleep.
Latest Sleep Tech Coming To A Hotel Room Near You
Sleep tourism isn’t just giving vacationers a place to get some good shut-eye.
It’s all about investing in the latest technology to help you rest up. And we’re not just talking fancy beds…
Depending on the hotel, your dive into sleep tourism can either take you into the future of comfort technology…
Or rely on old methods made contemporary.
For example, at the Carillion Miami Wellness Resort, guests can spend their nights in the Bryte Balance Smart Bed…
The A.I. assisted, smartphone-pairable mattress…
Which features an active pressure-relief system that adjusts as you move in sleep. The system is built for users to avoid the movements that keep them awake and optimize deep sleep.
Other hotels have adopted the high-tech aspect of the Bryte bed and are pairing it with other features prominent…
In what they are calling “sleep suites”. The Park Hyatt in New York has introduced best sleep practices, which include:
- A cool 68 degree room
- Recommending guests take a pre-warmed bath
- Complimentary chamomile tea
On the other end of the spectrum, some hotels have taken notes from more antiquated methods of good sleep. After all, every hotel will be addressing sleep tourism differently. Some have introduced “cocooning” to their practice.
Essentially, this concept involves guests “cocooning” away from any distracting spaces. This means distancing yourself from anything bright and eye-catching…
(In other words, staying away from anything that can perk you up).
From dedicated retreats to consulting with experts for sleep consultation and bedside sessions…
Sleep tourism is calling attention from all corners of the hospitality industry.
But is it enough to bring back the Airbnb travelers?
Is This The Wake Up Call The Hospitality Industry Needs?
While hotels are experimenting with new methods of inviting back and retaining guests via sleep tourism…
Airbnb is still going strong.
The hospitality industry loses $450 million every year to Airbnb, which, in turn, has caused hundreds of job losses.
But in the face of its domination of the hospitality industry, Airbnb has also been dealing with its own controversies. In between near-bans in the state of New York and countless scams and lawsuits, it seems that the playing field has been leveled a bit.
But is sleep tourism enough to save the hospitality industry?
Or will it be just another amenity closer to sleeping with the fishes?
Be Great,
GCTV Staff
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