Rich Person Offense Illustration

Today, I want to talk to you about playing financial offense. 

Because if you want to make money… you have to play offense. 

Before we dive into playing financial offense, I want to remind you about my FREE Unbreakable Challenge.  

It’s a 5-day virtual event… all about expanding your business during a downturn.  It’s happening next week so you must register soon to avoid missing out. 

With that, let’s get into it. 

The reason why my wealth keeps growing is because I always play offense.  

I wake up every morning with a goal.  I say, “Hey, what is my financial target today?”

I spend the rest of my day asking “who’s got my money?”.

And once I’ve figured that out… I go after it by providing insane amounts of value to whoever’s got my money. 

Nowadays, I run multiple businesses that make hundreds of millions per year. 

I didn’t create these businesses by playing defense.  I grew them by attending conferences…

Recording YouTube videos…

And knocking on door after door after door. 

In other words – I played offense day in and day out.  Was I always like this?  No, I wasn’t.

My mom brought me up playing defense.

I saved my pennies.

I constantly asked others to cut me a deal.      

And I measured my ROI in forensic detail. 

Until I realized something…

You cannot save your way to wealth and prosperity.  You have to play financial offense.  

That might feel unnatural. 

Especially when your parents, teachers, and friends constantly urge you to “save for a rainy day.”

But with a recession looming…

You must learn how to expand your wealth while others contract. 

And research proves it.

When a team at McKinsey looked at recession-defying businesses… they found something fascinating. 

When the Great Recession hit, the top 10% of businesses saw their profits soar while most others stagnated.  

The difference-maker? 

Stagnant businesses switched into survival mode.  They made deep cuts and reacted defensively. 

To make matters worse – years after the recession – defensive businesses struggled to close the gap. 

Which goes to show…

The actions you choose today will dictate your financial future.  It’s why you must flip your game to attack mode – starting immediately. 

And I’m going to show you how during the Unbreakable Challenge

The Unbreakable Challenge is a 5-day virtual event, happening from January 24-28.

During this challenge, you’ll learn how to grow your wealth in any economy.

We’ll start by reprogramming the way you think about money.  This is the first step to playing financial offense.

Then, you’ll learn how to turn your business into an unbreakable sales and marketing machine…

And how to scale while others contract. 

I’ll transfer everything I’ve learned from expanding my wealth through the Dotcom Crash, the Gulf War Crisis, and the Great Recession.

I learned these lessons the hard way.

But you can learn them the easy way when you register here and show up for the challenge

Keeping it real, 


Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.