“Today’s consumer wants to consume what they want when they want it. Grant Cardone TV is for those that want the truth. A place where simple answers are given to the challenges we all face in the world of business, finance, career and success. I hope you will join me as we continue to grow this new network.” – GC New Study Says by 2025, Half of Consumers Under 32 Won’t Pay for Cable Resistance is futile: The ‘cord-nevers’ cannot be stopped By Jason Lynch Forget cord cutters: “cord-nevers” are the people CMOs should be worrying about. A new Forrester study predicts that by 2025, 50 percent of adults under 32 won’t pay for traditional cable subscriptions. An online survey of 32,000 U.S. adults found that 76 percent subscribe to cable. Of the 24 percent who don’t pay for cable, 18 percent are cord-nevers—people who have never paid for a cable subscription—while 6 percent are cord cutters, meaning they have canceled their cable subscriptions. The report notes that this year, digital cord-nevers have surpassed cord cutters and represent “the next stage of evolution in TV viewing.” When you break that down by age, 65 percent of adults ages 18 to 31 subscribe to cable, while 25 percent of them have never subscribed and 10 percent have cut the cord. On the other hand, viewers 32 and older are more committed to cable: 80 percent are subscribers, 15 percent are cord-nevers and 5 percent are cord cutters. Cord-nevers watch nearly eight hours of streaming video per week, while cord cutters watch 10.2 hours per week. (Those with cable subscriptions, meanwhile, watch just 4.6 hours of streaming video per week.) “Rather than inherit TV viewing expectations from a prior era and then consciously reject them, as cord cutters have done, these cord-never viewers have simply bypassed prior assumptions, exhibiting nearly the exact set of behaviors that cord cutters have pieced together for themselves over the past decade of viewing,” wrote Forrester analyst James McQuivey. McQuivey predicts that by 2015, only 50 percent of consumers ages 18 to 31 will subscribe to cable, while 35 percent will be cord-nevers and 15 percent will be cord cutters.  width= Originally posted on AdWeek.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.