McDonald's New Menu

Recently, McDonald’s announced that it would add new “McValue” items to its menu. This offer is an extension of its $5 value meal introduced last summer. Despite the offer’s popularity, the fast food chain has — and still faces — major obstacles. 

This article outlines what items are included in the McValue deal. Then, we’ll let you decide if it’s enough to turn things around for the brand… 

Why McDonald’s is Doubling Down on New Value Menu Strategy

Earlier, we noted how this offer adds to the restaurant’s value meal promotion. The campaign directly responded to intense scrutiny of McDonald’s rising prices on social media… 

THIS MEAL DEAL WAS ONLY SUPPOSED TO LAST A MONTH AND HAS ALREADY BEEN EXTENDED TWICE! 

Understandably, Maccies wants to build upon this success and keep the momentum going. These are the specifics of what the brand is bringing to the table… 

What are the Deals on the McDonald’s New “McValue” Menu?

According to CNN, the concept behind the latest menu bargains is simple… 

BUY ONE ITEM FROM PRESELECTED CHOICES AND GET ANOTHER FOR ONE DOLLAR. 

Customers can mix and match and can choose between breakfast and dinner items. 

Specifically, the breakfast items included are: 

  • Sausage McMuffin
  • Sausage Biscuit
  • Breakfast Burrito
  • Or, Hash Brown

For lunch, the chain plans to offer:

  • Double Cheeseburger
  • McChicken Sandwich
  • Six-piece McNuggets
  • And, Small French Fry

The new McValue menu has not been finalized by the McDonald’s board. But, those close to the matter assert this proposal is “very likely to pass.” 

Despite positive feedback for this campaign, the Golden Arches was slammed with another issue… 

Is the McPrice-Slashing Making a Difference? 

Shortly after the summer promo, similar chains offered their versions of affordable combos to compete. Nevertheless, Mickey D’s maintained their lead in the fast food wars. 

However, diners stopped coming to the restaurant en masse due to a big problem affordability couldn’t fix… 

An e.coli outbreak associated with sliced onions from McDonald’s. 

The company released an official statement, but the damage was done. 

Now, the fast food giant has begun investing $100 million in marketing and support to locations affected by the outbreak. 

Whether one-dollar burgers and nuggets can recoup those losses remains to be seen. 

Be Great,

GCTV Staff

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