Master P

During my Power Players series, I had the opportunity to sit down with one of the OGs of the hip-hop game… Percy Miller aka Master P. However, I was more interested in how he seamlessly transitioned from rapper to business mogul. These were the success secrets he shared with me… 

Master P was born in an impoverished parish of New Orleans, Louisiana. He was raised by his grandparents in their small home that he had to share with 16 people

His come-up story from the bottom to gangster rap pioneer is well-documented through his own rhymes on albums such as “Get Away Clean” and “The Ghettos Tryin to Kill Me!”…

But today, Miller has expanded into other business ventures with incredible results. Namely, snack foods and a clothing line.

I had to know how he accomplished what so many other entertainers had failed to do… 

Master P Thinks Like the King of the Jungle

In our interview, we touched on the importance of continuing to stay uncomfortable to keep up with the ferocity of the modern marketplace. 

I think like a lion…” the rapper-turned-entrepreneur shared. “[The lion isn’t] the biggest animal. But it looks at all the other animals as food. So that’s why it doesn’t fear nothing… The elephant is bigger than him… The giraffe is taller… But it can’t beat the lion cause of how it thinks.”

That analogy prompted me to ask the question, “Do you see money as fuel then? How do you look at money?” 

“I’m successful to help others…” Master P said. “Money is not a tool to buy stuff… I love people. I use money [to help them].” 

This philosophy is evident in one of his many food brands, Soldier Snacks. The chip company donates a portion of its profits to assist the families of fallen soldiers

Go Bigger and Bigger

Ultimately, my interview with Master P strengthened my belief in two things… 

First, nothing is too big to overcome.

And second, you are either growing or you are contracting

In that spirit, I am going to leave you with what Master P said 10X means to him…


Keep 10X-ing your life, 

Grant Cardone

Featured image source: Master P / Instagram

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.