Most entrepreneurs believe that marketing mistakes are spending or promoting too much. Not only is that backward, it’s not the only way you’re messing up. With that in mind, let’s go over everything that’s killing you in the marketplace — while also making you a master marketer…
The DEADLIEST Marketing Mistakes
For some reason, business owners have unfounded fears about promoting their companies….
SO MUCH, IT PREVENTS THEM FROM MARKETING AT ALL!
I bet some of these commonly heard statements on the topic sound familiar to you…
“There is not enough ROI.”
“I have no time to spend on promotion.”
“Marketing doesn’t really work.”
I used to believe all of these misconceptions and more. That is how I wasted 20-plus years of my career grinding for deals making far less than I should have.
In short, you need to make these activities a priority.
All the rest of the marketing mistakes we will discuss I can help with. But, you gotta make the moves on your own.
Otherwise, your chances of succeeding are dead in the water. So if you’re tired of holding your business back, let’s get started…
Being Cheap
The second worst problem aside from not marketing at all is not investing in the promotion of your brand.
Now, this does not mean spending indiscriminately — we’ll discuss that in a moment. But, cutting costs here isn’t helping your business the way you think….
IN REALITY, IT’S COSTING YOU THE ABILITY TO GROW!
You can’t get to the next level of success doing the same thing. With that in mind, change your viewpoint on what spending on promotion can do for your business.
And make sure you don’t make the next mistake along the way…
Not Using Enough Creativity
In the beginning, it is very tempting to play it safe when it comes to marketing. This is especially true if you don’t have a big budget for promo.
DON’T FALL INTO THIS TRAP!
Today’s customer is more overwhelmed by advertising and distracted by their lives than ever. For that reason, run-of-the-mill campaigns just won’t cut it.
You must break through the noise and take risks. Even then, consumers may still ignore you. But you’ll at least have a fighting chance.
Don’t be afraid to live dangerously. However, you’re making another one of the marketing mistakes if you don’t know who you are first…
Unclear on YOUR Brand
I firmly believe that consumers don’t buy from companies, they buy from people. That is why branded content marketing is more effective than traditional methods.
That being said, are you crystal clear on your brand and message?
YOUR BRAND IS THE FOUNDATION OF EVERYTHING YOUR BUSINESS DOES — INCLUDING PROMOTION.
It represents your values and purpose, so your brand is not some insignificant thing. Define it and promote it by every possible means…
Ignoring Social Media and Digital Messaging
To be honest, this was at the top of the list of marketing mistakes I made for a long time…
I didn’t use and abuse every social media platform there is. I was being stupid. And, why?
For the most part, you can post whatever you want as much as you want…
To do the same thing with ads would cost thousands of dollars!
If you’re ignoring digital communication, you’re messing up. It’s not only because social media is free to use. It is also because the whole world is there.
Get out of the Stone Age and into the marketplace.
Failure to Tap Into NEW Audiences
Many business owners tend to focus on their regular customers. There is nothing wrong with showing appreciation for loyalty unless…
YOU DON’T GET ON OTHER AUDIENCES’ RADAR ALONG THE WAY.
Even the best clients will have to stop doing business with you if they:
- Get in financial trouble
- Have a bad experience with your company
- Or, even relocate
Casting a wide net is how the most affluent entrepreneurs make their mark. This is the easiest of the marketing mistakes to make if you’ve gotten comfortable.
Be wary of this — complacency has no place in entrepreneurship.
No Promotion Strategy
A great campaign will make consumers feel something and respond. In contrast, you don’t want to follow your heart when it comes to your strategies…
There is an exact formula for effective advertising. This requires you to understand marketing essentials, research your niche, and stay current with trends.
THIS IS ALL A PART OF NOT MAKING FURTHER MISTAKES BY MAKING MARKETING A PRIORITY.
And to that end, I’m going to give you a tip along with the next misstep to avoid…
You Don’t Collaborate
This is another bone-headed move I wish I could go back and do over…
I SAW EVERYONE AS COMPETITION AND DIDN’T COLLABORATE.
If you alleviate this one marketing mistake, you immediately solve several others:
- You tap into new audiences.
- Solidifies your brand by who you associate with.
- And, makes you more creative.
Collaboration is such a powerful tool in the promotion of your company and products. Team up and connect with peers in your industry.
After all, there is strength in numbers.
But now that we’re wrapping up, you may realize you’ve made a few of these mistakes. As a result, you may think all hope is gone…
However, I would never let you go out like that…
Making These Marketing Mistakes Won’t Ruin You — Right Now…
Marketing is liking making a sale — no one thing can kill a deal. What’s more important is that you recognize these marketing mistakes, and then fix them.
All that takes is some commitment and education.
I assume your business is your livelihood. It is something you built from the ground up. So, I also assume you are proud of it.
Why wouldn’t you commit to showing it to the world?
Avoid these marketing mistakes but don’t let fear of making them keep you from promoting.
Be Great,
Grant Cardone
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