My Success

Although I encourage everyone to push their limits, achieving my success has not been smooth. In truth, I have consistently come up short of my goals. Nonetheless, that fact is one of the reasons I’m where I am today. Here’s why and how you can leverage this strategy for yourself… 

The Role of Decisions in My Success

The first step to winning in any area of your life is to make a decision. Then, you never minimize that mission — even if you fall short of it. Repeating this has led to my success because of a certain detail… 

THEY’RE IMPOSSIBLE TARGETS. 

Now, well-meaning people will advise you to set smaller, achievable goals. But, let me explain the logic behind why that will get you average results at best… 

One, you won’t stick with it unless this decision is big enough to change your life. 

THEREFORE, A REASONABLE ADJECTIVE WILL KEEP GETTING PUSHED TO THE SIDE BECAUSE IT WON’T MAKE A REAL DIFFERENCE! 

The next step to fueling your success is to back it up with your whys. Those could be… 

  • Better life for your family
  • New opportunities
  • Financial freedom

Whatever it is, this purpose pulls you through when the road gets rocky, bringing us to the action part of my success plan… 

Making it “Coming Up Short” 

I have always believed in taking fast, massive action. Yet, one of the most valuable lessons from “Undercover Billionaire” was that it can make or break you. 

ON TOP OF THAT, ALWAYS SET YOUR GOALS 10X HIGHER THAN WHAT YOU NEED TO “MAKE IT.” 

See, I met the network’s challenge of building a $1 million business in 90 days. However, I did NOT hit my goal — a $10 million business in 60 days. 

And it’s a good thing I was an overachiever and worked quickly because there were unbelievable setbacks to my success…

So when it comes to succeeding in life, more is more. Any effort always takes more resources than you think it will, so always overestimate. 

THAT WAY, YOU EVEN WIN WHEN YOU MISS. 

All that being said, there is one more piece of advice I have that I have learned through all of the hard knocks… 

The Most Important Piece to My Success

The final thing that ultimately led me to my success — and will for you — is to always show up. 

There have been a million times and a million reasons for me to give up… 

The pandemic would have been an “acceptable reason” to not achieve the challenge of “Undercover Billionaire”…

My grief over losing my dad would have been an  “understandable excuse” to remain a troublemaker… 

But, the point is that I kept pushing. As long as you’re doing that, it is impossible to fail. 

So keep showing up and be great. 

— Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.