This is a recent question I got during a workshop. I wanted to elaborate on finding energy on social media platforms to drive your brand forward.

Where is the energy, and how do you use it to fuel your business? Well, there are three key things you need to know on where to find it, what to do with it, and why it’s essential.

It all starts on social media platforms.

Stay Curious

When the social audio app Clubhouse was released in March 2020, everyone in my office was talking about it. I saw an opportunity in the app because of the users.

My curiosity lead me to discover more about Clubhouse and what it could do for businesses. I discovered that I could learn about others’ thoughts and opinions in real-time by joining different rooms on the app. I could converse with them, ask questions, and get to know them. 

Use social media platforms to expand your curiosity and discover what aspects could be a huge opportunity to build or connect.

Pick a Side

I joined a room where they discussed a specific topic and people wondered why I was there. Still, I learned a lot from that market—being curious always pushes you to understand how a market thinks.

The benefits of being curious on social media platforms are receiving feedback and potential ideas. Join places where there is an opportunity to share your opinions.

You may lose people because of your views. But that doesn’t matter because there are 8 billion people on this planet, and you should only care about who knows you. 

Protect Your Brand on Social Media

There is a tremendous amount of energy on social media platforms you should tap into. The best way to protect your brand is to expand it. Expand your reach, grow the number of people who know you, expand your brand awareness around the world and make yourself known.

This energy will propel your business and brand forward faster than ever.

Maintaining energy and drive on social media is key to expanding your brand awareness. It’s important to stay curious and pick a side to learn more about markets and understand potential customers. Protecting your brand by expanding its reach will help you achieve success faster than ever before.

What are you waiting for? Jump on the 10X Workshop for more tricks and tips — and start utilizing the power of social media today.

Be Great,

Grant Cardone

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