Due to an alarming downtrend in McDonald’s revenue, the chain is pulling out all the stops to reverse it. The latest example is their summer campaign featuring a new McFlurry flavor… that is “Grandma-inspired.” And believe it or not, the flavor choice is meant to cash in on a Gen Z trend…
The “Inspo” for the Grandma McFlurry
Last summer, Maccie’s had a viral hit with their Grimace shake.
As such, it makes sense that the brand is trying to catch lightning in a bottle with another popular dessert option…
But why grandmas?
Chief marketing and customer experience officer, Tariq Hassan said this via press release:
“GRANDMAS HAVE ALWAYS HELD A SPECIAL PLACE IN OUR HEARTS, AND TODAY THEY’RE HAVING A MAJOR MOMENT INFLUENCING CULTURE — INSPIRING TRENDS IN FASHION, DECOR, AND NOW, EVEN FOOD WITH OUR NEWEST MCFLURRY.”
from CNBC
That’s right. McDonald’s is tapping into an aesthetic called, “grandmacore.”
The concept focuses on:
- Oversized, comfortable clothing.
- Hobbies like knitting or baking
- Antique decor
The out-of-the-box strategy is hyper-fixated on an audience that is clearly… well, niche. This begs the question…
Is an “Old-Fashioned” Flavor Winning Over the Youth?
At this point, you are probably wondering, what this McFlurry tastes like.
McDonald’s describes the frozen treat as syrup, vanilla ice cream, and crunchy candy pieces which are…
“Like grandma’s favorite treat that she hid in her purse.”
In short, it’s butterscotch flavor.
And as far as mass-market preferences, butterscotch is not high on the list. As such, customer response has been divided.
So while the sales reports are not in yet, Mcflurry lovers think the fast food giant should go back to the drawing board.
Sorry, grandma.
Be Great,
GCTV Staff
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