Responding to Fear – Cardone Zone


Grant Cardone offers success tips on how to responding to fear. Grant begins the episode talking about Ebola and how the media is focusing on this story and sensationalizing it. He explains that Airline Stocks, Delta, specifically took a dive because people are afraid to fly due to Ebola. He also mentions how Go Pro’s stock dropped 16% after it was linked to a skiing accident. Grant uses both examples to underscore how fear impacts business and the decisions we make. We must know how to respond to fear. Grant explains that fear does not benefit you until you make the decision for it to benefit you. He emphasizes that doing nothing is also an action. Any time a person is not taking massive action there’s a bit of fear that has crept in. According to Grant and as noted in his incredibly popular, best selling book The 10X Rule; there are 3 things that happen when there’s fear.

1. Assess and advance.
2. Get stuck in maybe mode.
3. Retreat.

Grant advises people to pay attention when there’s fear and seek opportunities then act.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.