Recently, Elon Musk’s X has lost advertising from major brands — but the NFL is sticking with the platform. But why is the social media channel formerly known as Twitter the subject of so much controversy? And furthermore, what is the sports conglomerate’s reason for staying with it?
Last week, X came under fire for its seemingly passive approach to hate speech posted on the platform by users.
For the moment, some of the hard-hitting corporations that have suspended advertising are:
- Warner Bros Discovery
- And, Lions Gate Entertainment
This all was the result of a MediaMatters.org post showcasing these companies’ ads besides antisemitic tweets.
Despite this, the National Football League is not jumping ship for the time being…
Elon Musk’s Platform is Where NFL Fans Are…
The NFL has been partnered with X since 2013 — long before Elon Musk bought it as Twitter last year.
The football enterprise collaborated with X to provide fans with exclusive content. To that end, this is why they intend to stay.
Brian Rolapp, the NFL’s media and business chief made this statement to CNBC:
“I THINK X IS IN A VERY DIFFICULT BUSINESS BECAUSE OF THE CONTENT MODERATION THAT THEY HAVE TO DEAL WITH. WE CONTINUE TO WORK WITH THEM BECAUSE OUR FANS ARE CLEARLY THERE.”
Only time will tell if other brands pulling advertising from the social media site will impact its growth and sustainability. But, we will continue to follow the story.
As of the writing of this article, Musk is suing MediaMatters for their report.
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