The most magical place on earth loves to pick its guest’s pockets clean. After making its park prices more expensive, Disney just announced another round of price hikes in its experiences sector.
Here’s what Disney fans need to know about the increases…
Disney Kicks Park Prices Up
After announcing increased prices for Florida parks, Disney is now doing the same for its California locations.
Like most airlines and hotels, Disney parks price their tickets based on fluctuating demand. That way major holidays like Halloween, Christmas, and school vacations are going to have more expensive ticket prices…
AND NOW, THE PRICES FOR THE MOST EXPENSIVE, HIGH-DEMAND TICKETS ARE INFLATING EVEN MORE.
The base ticket price for Disneyland will remain at $104 but other tiers will increase between $7 and $12. That’s an increase of 5.9-6.4%.
Disney has already been facing intense scrutiny this year over its park prices. Even so, the company has assured customers that they offer ample discounts for guests who decide to visit the parks in the off-season…
Currently, Disney is offering discounted park ticket prices for kids and up to 20% off certain hotels…
But it’s not just ticket prices suffering at the price increases. The company is hiking the prices of each of its annual pass tiers between $100 and $125.
Although the annual passes give members special perks like discounts on different services in the parks…
Prices for those services are going up too!
Seems like nothing is safe from Disney park prices going up…
The company is introducing a new tier for its fast pass service: the Lightning Lane Premier Pass. And it comes with a hefty price tag…
EACH LIGHTING LANE PREMIER PASS IS VEILED AT $400 PER PERSON PER DAY.
While this pass does offer unique perks, it goes without saying that this price is out of reach for many Disney park guests.
Price Increases: Boom Or Bust?
These price increases make sense when you consider that the Disney parks make up most of the company’s revenue…
AFTER ALL, THE PARKS SECTOR WAS RESPONSIBLE FOR 70% OF THE COMPANY’S OPERATING PROFIT LAST YEAR.
But what good will it do the company if guests can’t afford the new prices?
Disney might have to start planning for its long-term finances…
Especially since loyal customers are already feeling squeezed by the park prices.
As Universal plans to open its fourth park in May of next year, Disney will have to figure out how to provide more value for its customers…
Because if price hikes keep going at this rate…
Disney park prices will turn this travel destination into a ghost town.
Be Great,
GCTV Staff
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