Sales Tricks Fail

No matter how long you’ve been at it, the goal of every salesperson is to close more deals. But it will fail if you try to use “tricks” to make more sales. In this article, I’ll tell you why these tactics NEVER work and what to do instead… 

Because I’ve been in the industry for over 30 years, I know the importance of each and every sale. I’ve even done the math on it.

So, I understand that far-out methods can be tempting when they promise results

That being said, I want you to ask yourself a question before you pull one of these sales tricks out of your hat… 

Do YOU Like Being Manipulated?

I’m going to go ahead and assume the answer is a resounding “NO.” 

The fact of the matter is that no one does — that includes your customer. And that’s the short answer to why these sales tricks fail…


Let’s look at a couple of common examples… 

The first one that comes to mind is mirroring. This practice has the salesperson mimic the prospect’s body language in an attempt to make them more at ease. 

That means when the buyer crosses their arms, so should you… 

When they sit down in a chair, you should follow suit… 

And that is to go on through the entire transaction. 


For that reason, this sales trick fails miserably. All you are paying attention to is what the client is doing with their body and not presenting your product 

Are you starting to see the problem?

Still, let’s examine another — just to be scientific. 

Dodging questions or confusing language was a heavily promoted trick among sales “gurus” years ago and it’s complete garbage. It violates the very thing that every sale needs to be made… 


Additionally, people can’t make decisions without data and options. And if you’re not providing it, prospects are going to go somewhere else. 

These sales tricks fail which leads to a bigger question…

What do you do to become a consistently successful salesperson? 

The good news is that anyone can do it — without luck or tricks… 

Skills Make Sales, Tricks FAIL 

The most important thing you need to know is that selling is a skill. 


Selling has steps and principles that you will follow with every customer. Doing so will result in more sales; and like any other skill, you get better the more you do it. In another article on this site, I outline all seven steps of the sales cycle to improve your closing ratio. 

But if you really want to make closing seem like magic, book a call with my sales team for the Power Script we use on our toughest customers. 

At the end of the day, sales tricks fail because they are manipulative gimmicks. Because they were so prevalent in the past, salespeople have gotten a bad rap

But the truth is selling is the key to success in any business. And if you approach it like a skill, you will rise to the top of the marketplace ethically. 

Be Great, 

Grant Cardone  

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.