Over the years, I have written multiple New York Times bestselling books on mindset and business. However, good writing alone does not equal book sales. This is the marketing strategy everyone advised me against to get more of my material into more hands.
To start, getting a book published has a lot more moving parts than most people realize.
More than just writing, editing, and printing the book, the publisher has many terms and conditions regarding how the book should be released…
Usually, it’s very conservative, safe, and rational.
IF YOU KNOW ME, YOU KNOW THAT’S NOT MY STYLE.
Needless to say, the publishing house and I didn’t see eye to eye on their strategy when my book, “Be Obsessed or Be Average,” was about to come out.
So I went rogue, and started promoting it on my terms…
Why Wait Until They Have a Copy?
Having readers pre-order their books is nothing new. Nonetheless, that is too long between the pre-order and my audience to benefit from the content…
Therefore, I came up with a solution.
I went in and recorded myself reading the entirety of “Be Obsessed or Be Average” and included additional commentary — before it was available on any audiobook service, by the way.
Then, I went on all my social media and promoted that anyone who pre-ordered their physical copy would have the link with the audio and commentary sent directly to them.
This strategy accomplished two things:
- Created a massive influx of orders.
- Guaranteed the audience got to the end of the book because I read it to them!
Additionally, that meant reviews of the book would be coming out on the release date instead of trickling in after.
My Win-Win for Bestselling Books
As a consequence, “Be Obsessed or Be Average” became a bestselling book.
This strategy is risky…
It’s controversial…
But it’s not as risky as being obscure in the marketplace.
Promote yourself and be great,
Grant Cardone
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