Earlier this month, Alphabet announced new Google phones with AI capabilities…
Making this one of the largest expansions of AI into smartphone software.
The demonstration covered mostly the new generative AI features…
While aiming for one of Google’s largest competitors… Apple.
Here’s what you need to know about the new Google phone AI the company’s digs at Apple.
Google Phone AI: Upping The Competition
At the Google Pixel event on August 13th, Google’s phone AI became the true showstopper.Â
During the event, the company debuted its ninth-generation Pixel models…
Usually, Google’s phone business has struggled behind its larger competitors…
But this time, Google’s phones and AI capabilities were on the offensive, armed with a strategy of making subtle digs at Apple’s rollout.
For starters, the Pixel event took place one month before Apple traditionally announces new iPhones…
Setting the stage for hardware and AI expectations…
BUT MORE IMPORTANTLY, ALL OF THE FEATURES IN GOOGLE’S PHONE AI WERE ANNOUNCED AND LAUNCHED THE SAME DAY…
This was a definite power move on Google’s part, considering Apple’s software rollout usually happens much after it’s announced.
As for the actual AI features in Google’s new phones, the company announced a major expansion of its Gemini software…
The company introduced a new image-generating app called Pixel Studio and another app that scans content from screenshots.
But there’s a catch… The new software is only available to members of Google’s Gemini Advanced Plan…
A subscription service that costs the user $20 a month.
Friendly(?) Fire
Regardless one thing is clear…
When it comes to generative AI in Google Phones…
The company is putting the ball in Apple’s court.
Be Great,
GCTV Staff
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