Many of you know his moves on the court. However, it is less common to know his entrepreneur side. Yet how many businesses does Shaq really own? 

Although the answer is not so straightforward, it is incredible. 

In this article, I’m going to break down how past 10X Business Summit guest Shaquille O’Neal turned the attention and money from his NBA success into a business empire. 

Shaq’s Slam Dunk Business Strategies

When Shaq retired from the NBA, he had earned $292 million in salary plus an additional $220 million from endorsements.

However, it is how he put that money to work that made him into more than a highly successful baller. 

He only works with or puts money into businesses where he could see himself using the product. Hence the infamous instance where Shaq turned down a contract with Starbucks. 

The former Laker said the following about why he chooses sponsorships and investments this way.

“If I don’t like something, people will notice it anyway.” 

This business strategy has paid off for O’Neal in big ways, one of which was him becoming an early investor in Google. But based on the size of his portfolio, Shaq must like a lot of products. 

Businesses of an NBA Icon 

There are over 50 brands associated with Shaq’s investments. These include household names like: 

• Lyft
• Ring
• Vitaminwater
• Papa John’s 

Personally, he owns: 

• 150 car wash locations
• 40 24-hour fitness centers
• Shopping center
• Multiple Las Vegas nightclubs
• Movie theater

Although Shaq’s portfolio of businesses keeps growing, the conversation I had with him at the last 10X Business Summit shows that he clearly knows what he’s doing.

This time around, I have even more massive business moguls lined up for interviews.

Click the image below to register for FREE and learn more in four hours than you would in four years of college:

Featured image source: Shaquille O’Neal Official Facebook Page

H/T: Basketball Noise

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