Many of you know his moves on the court, but it is less common to know his entrepreneur side. But how many businesses does Shaq really own? 

The answer is not so straightforward, but it is incredible. 

In this article, I’m going to break down how Shaquille O’Neal turned the attention and money from his NBA success into a business empire. 

Shaq’s slam dunk business strategies

When Shaq retired from the NBA, he had earned $292 million in salary plus an additional $220 million from endorsements. However, it is how he put that money to work that made him into more than a highly successful baller. 

He only works with or puts money into businesses where he could see himself using the product. Hence the infamous instance where Shaq turned down a contract with Starbucks

The former Laker said this about why he chooses sponsorships and investments this way.

“If I don’t like something, people will notice it anyway.” 

This business strategy has paid off for O’Neal in big ways, one of which was him becoming an early investor in Google. But based on the size of his portfolio, Shaq must like a lot of products. 

Businesses of an NBA icon 

Shaquille O’Neal’s portfolio is massive and diverse.

There are over 50 brands associated with Shaq’s business portfolio. These include household names like: 

  • Lyft
  • Ring
  • Vitaminwater
  • Papa John’s 

Personally, he owns: 

  • 150 car wash locations
  • 40 24-hour fitness centers
  • Shopping center
  • Multiple Las Vegas nightclubs
  • Movie theater

To give you a conclusive number of how many businesses Shaquille O’Neal owns would be difficult to accurately tell you. He is always investing in companies that he believes in and buying more brick and mortar stores. Shaq is the only one who knows that number for sure.

However, to learn more about Shaq’s business strategies straight from the source, register for my 10X Business Summit. There I will be sitting down with Shaquille O’Neal and other celebrity entrepreneurs to help you get your money right. 

Featured image source: Shaquille O’Neal Official Facebook Page

H/T: Basketball Noise


  1. Thank you for every other informative blog. The place else could I get that kind of info written in such a perfect approach? I’ve a challenge that I’m just now running on, and I’ve been at the look out for such info.


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