Google has decided to make a strategic investment of nearly $10 billion in a key area of their business in 2022. What is it, and why should you follow the same principle?

Earlier today, the massive tech company announced that it would be investing $9.5 billion dollars in… US-based offices and data centers. That is a $2.5 billion increase over last year. 

Google affirms that this investment will create 12,000 new jobs in 2022. The company’s main focus will be on its data centers in Nebraska, Nevada, and Virginia. However, the opening of its latest office complex in Atlanta, Georgia will also contribute to this large influx of jobs.

In a statement published on the company’s blog, The Keyword, Google explains:

“we believe it’s more important than ever to invest in our campuses and that doing so will make for better products, a greater quality of life for our employees, and stronger communities.”

Part of this initiative could be attributed to Google’s attempts to bring its employees back into the office.

Across their branches in the United States, United Kingdom, and the Asia Pacific, there has been a three-day, in-office mandate in place. This has been to help transition from working remotely due to COVID-19. 

Be like Google: invest in yourself and your business

Last year, Google provided $617 billion in economic activity in the United States, according to their 2021 Economic Impact Report. Whatever you feel about Google, that is a lot of jobs and a lot of money. 

Investing in the betterment of their facilities and efforts to create jobs is not just admirable. It’s the right thing to do. When your business is doing well, it only makes sense to invest their profit into taking it to the next level. 

It is refreshing to see that even a seemingly omnipresent company isn’t resting on its laurels.

These are the same principles that I use across my companies — and you should, too.

Continue to expand and be great,

Grant Cardone  

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