The iconic golden arches at the drive-thru might finally be starting to rust. In a recent report, Mcdonalds’ revenue revealed more losses for the company, adding to the growing list.
The news is leaving investors and fast foodies with a big question…
Can the burger behemoth get themselves out of this rut?
What Happened To McDonald’s Revenue?
For the fourth quarter in a row, Mcdonalds’ revenue dropped, as the company faces a multitude of issues harming their bottom line…
Both out-of-their-control and self-inflicted.
One of the biggest issues the company faces is the pressure from customers to lower their prices. Fast-food prices, which have skyrocketed due to inflation…
Have deterred customers from eating out anywhere…
Which poses a huge problem due to the chain’s reliance on lower-income customers for sales.
BEYOND JUST THE ISSUE OF PRICES, MCDONALD’S REVENUE HAS FACED A MASSIVE HIT DUE TO LOWER DEMAND GLOBALLY.
In China, consumers are less interested in the classic Big Mac…
And customers in the Middle East are boycotting American brands due to U.S. involvement in the war in Palestine…
And Miccy D’s is no exception.
So what is McDonald’s doing to recuperate their revenue losses and more importantly…
Is it actually working?
Plans To Bring Customers Back
To stop their revenue from making even more downfalls, Mcdonald’s is incorporating a host of new tactics to draw customers back…
Whether they’re old regulars or new audiences.
In December, the chain revealed its not-so-secret plans for a spin-off chain called Cosmc’s…
Which was the company’s attempt to break into the afternoon snack/customizable drink market and become a competitor to Starbucks.
THE STUNT TURNED INTO A ROARING SUCCESS. BUT REVENUE FOR THE COMPANY IS STILL DOWN.
Now, McDonald’s is going back to basics by catering to the customers they lost due to steep prices. The brand re-introduced the dollar menu and now they are launching their biggest burger yet…
In hopes that a better deal will lure customers back.
Executives are betting that once the issues of inflation and conflict in the Middle East stabilize…
Mcdonald’s revenue will follow suit.
But with the downward trend the company has been on…
It might need more than that to save them.
Be Great,
GCTV Staff
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