It is undeniable that ladies have come a long way in the last few years — including in the business world. But there are still challenges women face that require unique solutions to navigate them successfully. These are my strategies so you can WIN as a woman entrepreneur…
Tips to Overcome Obstacles as a Woman Entrepreneur
As I mentioned, we women are definitely making our mark in business.
The National Association of Women Business Owners, reports female CEOs employ nearly 9 million people.
AND THEY GENERATE $1.7 TRILLION IN SALES!
However, there are some nuances to succeed as a woman entrepreneur in a space we are still the minority.
Let’s start with the first and most important thing you must do…
Don’t Put On a “Facade”
In the male-dominated arena of entrepreneurship, it is natural to wonder if you should change yourself.
For example, putting on a more aggressive persona in an attempt to be taken more seriously by the men in the room.
WHY WOULD YOU DO THAT? YOU GOT TO WHERE YOU ARE BY DOING THINGS YOUR WAY!
Instead, focus on reinforcing your strengths and embracing what makes how you do business better.
The woman entrepreneurs who made it to the top did it because they brought something new to the table.
So, stand out from the crowd, and step two will be easier for you…
Demonstrate Value & Make the ASK
It is no secret that people are more likely to do business with people with similar life experiences and attitudes.
Because of this, businesswomen appear to have a disadvantage. On the other hand, we can flip this to be an advantage…
This is what Gloria Kolb, CEO of Elidah, said in a recent Business News Daily article:
“Women are more conservative and don’t overstate projections. When we pitch investors, we are often pitching realistic numbers. But men so often overstate and exaggerate that investors often discount the numbers off the bat.”
Those factors can make your pitch very tempting to potential investors and partners. Especially when you prove you can be an asset.
This strategy also builds your confidence to ask for funding or partnership.
With this in mind, pitch EXACTLY what you want alongside how you can overdeliver to get further as a woman entrepreneur.
Stop Chasing Balance
We, ladies, wear many hats on a day-to-day basis — and that’s without a full-time career!
However, there is a contradictory truth to being able to champion all the roles you fulfill…
GIVE UP THE PURSUIT OF WORK-LIFE BALANCE.
You and I both know that not every area of your life will ever be on an even keel all at once. So, please stop trying to force it to be.
It is far more effective — and will preserve your sanity — to organize and prioritize for success.
You may have to utilize technology or get help to make it happen, but it is worth it in the long run. But to do that, you need to connect with those who can help you best…
Seek Other Woman Entrepreneurs for Mentorship and Support
The best for women to become power players in business is to learn and help one another!
There is a lot to be said about relying on your hard work and discipline. But eventually, you need other people if you want to build an empire.
Therefore, study other women who defied the odds.
Share your knowledge with other women entrepreneurs…
And tap into their strengths in return. After all, we are stronger together.
Build an Empire,
Elena Cardone
By the way, I am hosting my 10X Ladies event where you can learn all the tools and meet the right people to supercharge your path to success.
Grab your spot here.
Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.
