Social media experts and users alike speculate we are coming to the end of an era… Twitter may be dying. But, the platform isn’t going down quietly. We will discuss the factors that contributed to its downfall and how the owner, Elon Musk, is trying to keep it alive…
New Platform Turns Twitter into a Ghost Town
It is no secret that Twitter stock has struggled since Musk bought the platform in 2022. However, we had no alternative to the text-based app…
Until Meta launched Threads to MASSIVE success. Threads hit the incredible milestone of 100 million users in five days.
AS A RESULT, TWITTER TRAFFIC STARTED SLOWLY DYING DOWN…
This is a tweet depicting the 5% drop in usage in the wake of Threads’s launch.
Despite this, Elon is embracing the death of the Twitter we know so it can become something else…
Can Rebrand Save Twitter from Dying?
On Jul 23, 2023, Twitter retired its blue bird logo and replaced it with, “X.”
The multi-billionaire tweeted this before sharing a photo of X’s headquarters on the app…
AND SOON WE SHALL BID ADIEU TO THE TWITTER BRAND AND, GRADUALLY, ALL THE BIRDS.
Additionally, posts formerly known as “tweets” are now called “x’s.”
Musk wants X to evolve into a super app like those popular in Asia. It would include features like shopping, payments, and investing services.
Nonetheless, those faithful to Twitter are not responding well to the rebrand thus far.
So, yes. Twitter is dying, but we will have to see if it can successfully rise from the ashes as X.
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