None of us want to think that the clothes we buy are negatively affecting our planet. Unfortunately, the truth is that garment manufacturing causes millions of pounds of waste each year. Yet fast fashion retailer, Zara, has its sights set on full sustainability soon — but how?
Zara’s Wants to Be 100% Environmentally Friendly by 2030
July 11, 2023, Zara’s parent company, Inditex, held its annual shareholders’ meeting in A Coruna, Spain. That is where the fast fashion brand revealed its lofty sustainability goals…
A Reuters article reports that Zara’s chief executive, Oscar Garcia Maceiras, claimed these standards by 2030:
- 40% of the fibers used in its production will be recycled.
- 25% of textiles will come from sustainably farmed crops.
- An additional 25% will be from “next-generation” materials.
- And, the final 10% is to come from other sustainable sources.
Hitting those targets would be an incredible move forward toward sustainability in fast fashion…
Especially where a woman entrepreneur is winning.
Marta Ortega took over as Non-Executive Chair of Inditex — her family business — in April 2022.
EVER SINCE, THERE HAVE BEEN RECORD SALES, PROFITS, AND MARGINS AS WELL AS SHARES BEING UP 38%!
That being said, it would be negligent of us to ignore the other side of the equation here…
Is Fast Fast Fashion REALLY About Sustainability or Saving Money?
The main issue with fast fashion is that quick production and great profits come at a cost — namely, sustainability.
ZARA PLACED 621,244 TONS OF CLOTHES ON THE MARKET IN 2022 ALONE!
But with business doing well, why would the brand mess with a successful formula?
As with any business, it comes down to cost.
The European Commission is drawing up regulations that would make clothing manufacturers pay a fine for waste.
The Span-based fast fashion giant’s sustainability announcement came immediately after.
Regardless of the reason, we can’t complain about it if it will positively affect the planet.
— GCTV Staff
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