6. Do what you love, and the money will follow.

For years, I believed: “Do what you love, and the money will follow.” I would lose money on projects and say to myself: “Don’t worry the money will follow.” I had to unlearn this lesson the hard way. In any venture, make sure you understand the financials. Don’t feel guilty about making a profit. Profit is the lifeline of any business. Instead of just “doing what you love,” I say, “be fair, honest, and make a profit.” Other crappy advice I’ve heard is to “stay under the radar.” Not sure how I got that embedded in my head; it makes no sense at all. If people don’t know you, they won’t buy from you. —Steve Griggs, founder and CEO of Steve Griggs Design; NYC’s premier landscape designer transforming backyards and rooftop gardens into private getaways   See the rest at Entrepreneur.com  https://www.entrepreneur.com/article/308088