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Selling Is As Critical As Oxygen


Selling is to an organization what food, water, and oxygen are to the body. Businesspeople sometimes exhibit a disdain at the notion of being labeled a “salesperson”, but this is a critical error. This disdain is a result of never taking the time to learn the mechanics and true art of selling.

Most salespeople typically learn a few fundamental skills in the first 90 days or so—and then spend the rest of their careers operating under this initial, foundational knowledge. If a boxer took that approach, he would never make it to a paid fight, regardless of his natural abilities. Despite the myth, no one is “born a salesman.” I am an expert in sales, but trust me I was not born a salesperson. Take every opportunity and free moment you have to learn the art of selling. Use the time you spend commuting to and from work each day to listen to material on generating revenue for yourself and your company. For 25 years, I have made myself a student of selling. I’ve tried to learn everything I can about selling as a technology and an art, not just a position. Vincent Van Gogh—one of the greatest artists who ever lived—sold only a single painting of the hundreds he painted during his lifetime. This was an individual who produced some of the greatest art in the last 2,000 years, but because of his inability or unwillingness to sell, his brilliance didn’t generate any revenue. Despite what you may have been told, everyone sells at one time or another. Even A-list movie stars who are at the very top of their careers have to assist in selling their movies; if no one buys tickets, the studios will quit making movies with them. The president of the United States sells his or her way to the White House and, once there, must continue to sell in order to get his programs in place and get reelected. So whatever your job title or position may be, I plead with you to learn everything you can about this great lost art of selling. Be great, Grant Cardone
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.