Build Engagement with Video Marketing: Part 1- Formal, Produced Videos

Video content is becoming more and more popular these days. If you scroll through Facebook, you’ll see the majority of content, especially from companies and organizations, is in video form. You want to get started with your own videos, but you don’t know how to start. What kinds of video content can I create? Video content can go three different ways- formal, impromptu, and how to videos.   Here we will talk about the first option:

Formal Videos

Introduction

Posed videos are ones where you write out a script and set up a location. You put effort into filming, producing, and editing. The final product is a polished video.

Benefits

These videos are great for explaining how things work, defining things, or showing an interview or panel. They are great for these more complex explanations because you can go back and edit the video for clarity and continuity. You can also edit graphics over the video so that people can get the most important ideas, and to aid understanding.

Channels

Posed videos are best when posted first to YouTube, and later to other channels like Facebook. You can also include them in your website to give a more personal, yet formal, feel.

Drawbacks

Posed videos can feel stiff, especially if the speaker isn’t comfortable being recorded, or talking from a script. You also have to be really careful that they aren’t boring. They take more effort, planning, and resources.

Pixel506 can help you with your video marketing

We’ll help you with your video strategy and make sure it is polished and alluring. Check us out at http://pixel506.com/ to learn more about our services.

Get more information at

http://pixel506.com/video-content/
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Grant Cardone
https://grantcardone.com/
Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.
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