Digital Marketing: Innovation in MarketingLet’s get straight to it, digital marketing is the present and future of marketing. If you aren’t giving priority and devoting resources to digital marketing, then you’re going to fall behind.
Why?Our society is changing more each year than we could have begun to imagine even ten years ago. And as computers are doubling their capabilities every 12 months, this curve is only going to get steeper. Society changes as fast as the newest tech trends are launched. People want different things today than they did ten years ago. They want different things today than they wanted even a year ago. People get their information from difference sources than they did in the past. They’re watching shows on Netflix instead of cable, getting news from Facebook instead of the newspaper. They’re acting differently and, more importantly for you, they’re buying differently. How can your business continue to attract customers in this rapidly evolving market? The answer to this question is digital marketing, every single time.
How?Digital marketing caters to an evolving target audience by shifting from annoying to helpful, from an interruption to a destination for informative material and experiences. Digital marketing includes content marketing, search engine optimization, and digital campaigns that leverage social media platforms to reach people already interested in your industry.
Content MarketingContent Marketing is the creation, publication, and sharing of original, relevant, useful, and most importantly, interesting content related to your field. The point of this strategy is to increase brand awareness and establish your position as a thought leader in your industry.
Search Engine OptimizationEveryone wants to be seen. In this digital world, that means, you need to be searchable on search engines like Google and Bing. This digital marketing strategy boosts your findability so that you show up in answer to people’s queries.
Social Media AdvertisingAdvertising is changing because people are changing. People are no longer reachable on TVs and newspapers. They’re online. And that’s where you will reach and convert them. Digital campaigns let you act quickly based on analytics and instant feedback. Digital Marketing: It’s easier, better at converting, and cheaper. Now, doesn’t this sound better than traditional marketing? You bet it does.
Digital Marketing Takeaways
- Content Marketing: Bring people to your brand organically.
- Search Engine Optimization: Make your website one of the top options.
- Social Media Advertising: Market to people where they’re at.