On July 11, 2023, Reuters reported that Meta plans to monetize the Threads platform soon. The app gained over 100 million users within five days of its launch. Tapping into an audience of that size can dramatically impact your business. But, how do you take advantage of this incredible opportunity?

Since Elon Musk bought Twitter, the social media platform has floundered to keep investors and users happy. So, it is no surprise that the Instagram team brought an alternative to the public. 


In this article, we will analyze what Meta did right with Threads and how to make money with it once the time comes.

How to Be Prepared for WHEN Meta Does Monetize Threads

Although Threads is a direct competitor of Twitter, there are key differences between them. 

Those nuances will be the secret to successfully earning revenue on the platform. The following tips will help you tailor your content and strategies to be ahead of the trend… 

Have Excellent Conversation 

One of the main complaints about Twitter was the need for more real dialogue. Threads’s general format appears to be more conducive to that — for now. 

For that reason, it’s safe to assume that Meta will take into account Threads “replies” when it monetizes. 

So when you post, you want it to provoke a larger conversation. Don’t just aim for likes on a nice photo. However, don’t shy away from visual content… 

Show — As Well As Tell 

Through Threads, you can share photos and videos up to five minutes long. 

It is easier to say more in a graphic or short clip than trying to type it all out. Therefore, incorporate these into your arsenal of branded content. 


After all, you want to be the first in your audience’s mind when they think of your niche. Keep that in mind as we discuss this last tip… 

Don’t Be Late to the Party

Threads is the social media app of the moment but it still follows basic social media rules. That means jumping on the latest trends fast in order to grow your audience. 

Fast is the most important word here. As we’ve learned from TikTok, trends come and go in the blink of an eye; but you shouldn’t let that discourage you. 


With that in mind, not every trend is going to fit your brand. Pick ones that are right for you and your business, and create content for it as quickly as possible.

Threads and the Future of Social Media Marketing

To sum up, this advice will put you in a position to be one of the first to monetize content on Threads once Meta pulls the trigger. 

As far as when that will happen, Mark Zuckerberg says that will be more concrete “once there is a clear path to a billion users.” 

At the rate the Twitter Killer is growing, we may not have to wait long.

Be Great,

GCTV Staff

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