Even if you haven’t been to McDonald’s yourself lately, you probably have seen the viral TikToks about its outrageous prices. The famous $1 Menu has shrunk since its introduction. Also, fan favorites like Big Mac meals are upwards of $18 in some locations. And, diners have finally had enough…
McDonald’s Believed It was “Untouchable”
Turn back the clock to 2023 and the Golden Arches were sitting pretty. It was riding the massive success of its nostalgic Grimace Meal campaign…
Additionally, McDonald’s continued to brag it could raise prices and maintain sales. The chain’s CEO Chris Kempczinski even said…
“EVEN THOUGH WE’RE PUSHING THROUGH PRICING, THE CONSUMER IS TOLERATING IT WELL.”
However, as of February 2024, Kempczinski told CNN that sales were “weaker than expected.”
MAINLY, CONSUMERS MAKING LESS THAN $45,000 OR LESS PER YEAR CAN NO LONGER AFFORD TO DINE AT MACCIE’S.
This demographic is a vital group for the burger brand. And, Mickey D’s is starting to feel it…
Increased McDonald’s Prices Have CONSEQUENCES
The cost of everything goes up over time. Nonetheless, the massive hike in prices has McDonald’s feeling the heat all over social media…
As we mentioned before, the fast food giant’s CEO noted lackluster sales earlier this month. For that reason, he also announced that the company would “address the affordability problem,” but offered no details.
This is unfortunate timing as it has just invested in its drink brand CosMc’s. All in all, McDonald’s needs to remember what made it successful in the first place and not isolate its core customers.
Be Great,
GCTV Staff
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