How to make people listen to your marketing  

Everyone wants to get more customers and no one wants to spend a fortune to do it. So how is digital marketing different than traditional marketing? And why is it important to invest in digital marketing?

What is Traditional Marketing?

Traditional marketing is where most companies dedicate most of their marketing resources, and consists of email spamming, telemarketing, commercials and other ads.

What is Digital Marketing?

Digital marketing is where you make yourself valuable to people who already interested in your industry through content marketing, search engine optimization (SEO), and social media.

Digital Marketing vs Traditional Marketing

Marketers tend to spend 90% of their budget on traditional marketing and 10% on digital marketing. This is because traditional marketing is really expensive and digital marketing is relatively new.
  • People actively try to block most ads while the point of inbound marketing tactics like content marketing is to provide info that people are actively looking for in places where they are most likely to be, like social media.
  • Digital marketing costs 62% less while traditional marketing costs are increasing every year.
  • Traditional marketing generates leads by trying to convince you that you want their product or service when you might not even be the target audience, wasting your time and their resources.
  • Digital marketing uses social media to specifically reach people in their target audience. It prioritizes SEO to reach people who are already interested in your area. It uses content marketing to actually help people as a way of earning trust and converting them.
  Traditional outbound marketing definitely isn’t going away. But it’s also definitely worth it to devote more of your marketing resources to inbound marketing.

Takeaway Tips:

  1. Reach specific strategic audiences where they are (social media).
  2. Improve your SEO to reach people already interested in what you offer.
  3. Invest in content marketing to earn trust by offering tips and advice.
  4. Devote more time, resources, and money into digital marketing to make more of a difference and make more money.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.