Comedian, Kevin Hart, has reached a new milestone with his tequila brand Gran Coramino. The “Fatherhood” star has struck a sponsorship deal with NFL team, the Philadelphia Eagles. In this article, we detail how Hart combined his love of the game and market trends for this smart business move.
From Football Fan to Philadelphia Eagles Sponsor
The “About Last Night” actor has proven that he is more than just a funny guy…
There is Kevin Hart, the producer…
There is Kevin Hart the real estate investor…
And our personal favorite, Kevin Hart the 10X Growth Conference speaker.
However, the successful stand-up hasn’t forgotten his Philadelphia roots. And even before his spirits brand new deal with the Eagles, his social media proved he was a legit fan.
@imkevinhart Fly eagles Flyyyyyy 🦅 #TikTok #NailedIt #TikTokKing ♬ original sound – Kevin Hart
As loyal a sports fan as Hart may be, this partnership is not just about supporting his favorite team. It comes at the ideal time for a celebrity in the liquor business…
BECAUSE IN 2022, LIQUOR OVERTOOK BEER AS THE PREFERRED ALCOHOLIC DRINK OF AMERICANS.The Distilled Spirits Council of the United States
As a result, this market is perfect for Kevin Hart’s tequila to team up with the Philadelphia Eagles. So, what can we expect to see in terms of promotion from this partnership?
Kevin Hart Wants His Tequila to Be an “Inclusive Drink”
Of course, you will not find NFL players drinking Gran Coramino out of coolers on the field. But, you can expect to see a lot of the star-backed spirit around the Eagles’ Lincoln Finacial Field.
WHEN YOU ATTEND A GAME, THERE WILL BE BRANDED SIGNAGE AND BARS WITH GRAN CORAMINO.
Additionally, the team will promote the liquor on the Philadelphia Eagles digital platforms.
Kevin Hart has big aspirations for the tequila’s collaboration with the football franchise. Mostly, so it can feel more accessible.
“IF WE CAN BE THE SPIRIT OF CHOICE FOR THE EAGLES, THAT’S A BIG DEAL. THE TAKEAWAY IS THIS IS AN INCLUSIVE DRINK, ONE APPROPRIATE FOR ALL ENVIRONMENTS — FAMILY, FRIENDS, CORPORATE LUXURY, YOU NAME IT. WE FEEL LIKE OUR PRODUCT FITS WITHIN IT ALL.”
And getting your product into the hands of more customers is always a good thing. We can’t wait to see Gran Coramino when we tune in for our football fix.
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