How to Handle an Interview


Every Friday at 12 PM EST Grant Cardone, New York Times bestselling author and top sales trainer, gives you insights and advice to help you escape the middle class and achieve true freedom in business, career, and finance. He shows you how to get your game so tight, that you’re always right. Each week I teach you how to get your finances straight, get your life successful every day in every way.

Grant’s real and raw in-your-face approach serves as a wake-up call for anyone who has given up on the hustle and become complacent. The Cardone Zone is like no other business show on the air.

Watch one episode and you’ll be hooked.

Today Grant talks about “How to Handle an Interview” and “How to Control an Audience”.

It’s a beautiful Friday. TGIF = Thank God I’m Free. It’s more important to be free than what day of the week it is.

3 Things to Handle an Interview:
1. Know your audience
2. Decide to be friendly or antagonistic
3. Decide where you have altitude

Example 1: Periscope Summit Roundtable (Friendly)
Example 2: HuffPost Live (Antagonist)
Example 3: Fox Business (Maximize)

Take control of the interview. It’s not about the host. It’s not about the other people that might be there. It’s about you and you must control the situation.

Donald Trump knows how to play the antagonistic card. It’s fresh and new. Everyone is paying attention to him because his approach isn’t boring.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.