It’s a bad day when a salesperson can’t close a deal… But it’s a nightmare when you have to convert the unsold into happy customers.
Here’s the thing. Going back to old leads is not a curse…
In fact, it can be a blessing in disguise and get you to close deals that you thought were over.
Making Unsold Zombies Into Happy Customers
If you want to take leads that you haven’t sold yet and create happy customers, what you first need to do is make a list of every person that you couldn’t close.
Then, what you’re going to do is put a “V” next to all of their names. That “V” represents the value that all of those people have.
A lot of salespeople think that when you can’t make a sale it kills the potential for that client.
The truth is…
JUST BECAUSE YOU DROPPED THE SALE DOESN’T MEAN THAT YOU DON’T HAVE A LEAD OR OPPORTUNITY TO SELL
You have to remember that if you walk into a gold mine and come back later…
Old gold is still gold.
Conquer Your Fear Of The Unsold
What’s surprising is that this is an incredibly overlooked opportunity. So many salespeople will quit when they haven’t created happy customers with their product.
If you want to go back and finally close this deal…
YOU NEED TO GET OVER YOUR FEAR OF FACING THE UNSOLD.
It doesn’t matter if the deal was dropped three months ago or a year ago, to create happy customers and succeed you need to assign no meaning to the unsold.
Maybe you couldn’t close because:
- They couldn’t afford it
- They weren’t ready
- They had to delay the sale
- You had them on the wrong product
- Or maybe it had nothing to do with you or your company whatsoever
Even if someone else has sold them on a completely different product, you still put time…
Energy…
And effort into that sale.
So go back and tap into that investment you made with this person.
The moment you learn to get over yourself and your fear…
You can convert.
In this life, there are so many things that you can leave in the past…
Don’t leave the unsold.
Be Great,
Grant Cardone
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