Happy customers

It’s a bad day when a salesperson can’t close a deal… But it’s a nightmare when you have to convert the unsold into happy customers. 

Here’s the thing. Going back to old leads is not a curse…

In fact, it can be a blessing in disguise and get you to close deals that you thought were over. 

Making Unsold Zombies Into Happy Customers

If you want to take leads that you haven’t sold yet and create happy customers, what you first need to do is make a list of every person that you couldn’t close.

Then, what you’re going to do is put a “V” next to all of their names. That “V” represents the value that all of those people have. 

A lot of salespeople think that when you can’t make a sale it kills the potential for that client. 

The truth is…


You have to remember that if you walk into a gold mine and come back later… 

Old gold is still gold. 

Conquer Your Fear Of The Unsold

What’s surprising is that this is an incredibly overlooked opportunity. So many salespeople will quit when they haven’t created happy customers with their product.

If you want to go back and finally close this deal…


It doesn’t matter if the deal was dropped three months ago or a year ago, to create happy customers and succeed you need to assign no meaning to the unsold. 

Maybe you couldn’t close because:

  • They couldn’t afford it
  • They weren’t ready
  • They had to delay the sale
  • You had them on the wrong product
  • Or maybe it had nothing to do with you or your company whatsoever

Even if someone else has sold them on a completely different product, you still put time…


And effort into that sale. 

So go back and tap into that investment you made with this person. 

The moment you learn to get over yourself and your fear…

You can convert. 

In this life, there are so many things that you can leave in the past…

Don’t leave the unsold. 

Be Great,

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur. 

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.