Want a quick lesson in success from the successful? Tune in and take notes. You’ll feel as if you were let in on a private conversation between two business leaders and will come away with lessons you can immediately apply to your business and life. Grant Cardone interviews Bobby Castro who owns a company called Bankers Healthcare. He started with $25,000 fifteen years ago and it’s now worth $200-million.
“I don’t like competition. I want to dominate the market.” – Bob Castro Tweet
He stays close to his customers, on top of his employees, and lives a highly passionate entrepreneurial career. You have to be over the top; and you have to know why you are doing it. Are you trying to get financial rewards? Are you trying to help others?
“Be obsessed with your goals.” – Bob Castro Tweet
Bob Castro was crowned Entrepreneur of the Year in 2012 by Ernst & Young.
We have fewer people going into business for themselves now than during the Great Depression. Bob Castro thinks it is because people are complacent and have been raised to get into a secure job, be safe, and don’t take risks.
If you blame price for a lost sale:
• The customer didn’t hear the sale
• You didn’t answer their rebuttal properly
• You don’t know the product
• You aren’t sold on it yourself
Watch or listen to the full episode for all of the wisdom that comes from being in the trenches and making dreams of success a reality.