Grant Cardone and Bob Castro


Want a quick lesson in success from the successful? Tune in and take notes. You’ll feel as if you were let in on a private conversation between two business leaders and will come away with lessons you can immediately apply to your business and life. Grant Cardone interviews Bobby Castro who owns a company called Bankers Healthcare. He started with $25,000 fifteen years ago and it’s now worth $200-million.

“I don’t like competition. I want to dominate the market.” – Bob Castro

He stays close to his customers, on top of his employees, and lives a highly passionate entrepreneurial career. You have to be over the top; and you have to know why you are doing it. Are you trying to get financial rewards? Are you trying to help others?

“Be obsessed with your goals.” – Bob Castro

Bob Castro was crowned Entrepreneur of the Year in 2012 by Ernst & Young.

We have fewer people going into business for themselves now than during the Great Depression. Bob Castro thinks it is because people are complacent and have been raised to get into a secure job, be safe, and don’t take risks.

If you blame price for a lost sale:
• The customer didn’t hear the sale
• You didn’t answer their rebuttal properly
• You don’t know the product
• You aren’t sold on it yourself

Watch or listen to the full episode for all of the wisdom that comes from being in the trenches and making dreams of success a reality.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.