Right now, the University of Colorado football team is undefeated. And it’s all because of their new head coach — Deion Sanders, better known as “Coach Prime.” His moves on and off the field are putting all eyes on Boulder which is paying off in more ways than one…
Before Sanders was a winning coach, he proved himself to be a champion athlete. The former Dallas Cowboy’s stats include:
- Pro Football Hall of Famer
- Two-Time Superbowl Winner
- He holds the NFL record for Most Career Returns for Touchdowns
THAT IS JUST HIS FOOTBALL CAREER, BY THE WAY!
Sanders also had nine successful seasons in Major League Baseball. These numbers alone are enough to certify Coach Prime as 10X.
But, the story of leading the Colorado Buffaloes from zeros to heroes takes him to a whole other level…
Coach Prime TRANSFORMED the Colorado Buffaloes
To say that before Coach Prime the Buffaloes were bad would be an understatement…
Sports journalist for “The Athletic,” David Ubben, said this about CU’s 2022 season:
“THEY WERE THE WORST POWER FIVE TEAM IN THE COUNTRY LAST YEAR. THEY PLAYED FIVE OR SIX GAMES WHERE PRETTY MUCH THE OTHER TEAM COULD’VE SCORED AS MANY POINTS AS THEY WANTED TO.”
So when Deion Sanders accepted the head coach position at Colorado, he started making changes. Namely, he fired most of the existing coaching staff and brought on a staggering 86 new players.
At first, these choices were not well-received by those affected and sports media. But Coach Prime knows that sacrifices are needed for growth…
However, the public changed its tune when the Buffs — who won only one game last year — charged into the 2023 season collecting wins. Excitement buzzed around the team again, which helped game attendance.
LAST YEAR, A GAME IN THE SPRING HAD AN ATTENDANCE OF 1,800. THIS SEASON THERE ARE ALMOST 50,000 PEOPLE IN THE STADIUM.
Despite proving himself, there were still people hating on Prime Time for his demeanor on and off the field.
Especially the head coach of Colorado State — the Buffaloes’ rivals — Jay Norvell…
“Prime Time” Sanders Uses Haters to Fuel His Success
Before the two college teams went head-to-head, Norvell had a lot to say about Coach Prime’s manners. To be specific, how Sanders left his cap and shades on…
“WHEN I TALK TO GROWN-UPS, I TAKE OFF MY HAT AND MY SUNGLASSES. THAT’S WHAT MY MOTHER TAUGHT ME.”
Needless to say, Deion Sanders did not appreciate the dig at his upbringing. So what does someone as 10X as this storied coach do?
He starts a media storm to bring attention to his team…
He gets celebrities like “The Rock” to support him at the game…
And, he has his entire team plus rapper, Lil’ Wayne, walk onto the field with sunglasses on…
MORE IMPORTANTLY, COLORADO BOULDER WON THE GAME AFTER GOING INTO DOUBLE-OVERTIME.
Even 10X Growth Con speaker, ESPN’s Stephen A. Smith, commented on the incredible game. He also discussed Coach Prime’s leadership and the athleticism of the quarterback.
Did we mention that the Buffaloes’ quarterback is Shadeur Sanders, Prime Time’s son? Nevertheless, there is no nepotism here.
Stephen A. Smith commented this about the young athlete:
“SHADEUR SANDERS IS A SUPERSTAR IN THE MAKING… THIS BROTHER IS SPECIAL… THE ARM STRENGTH, THE WAY HE THROWS THE BALL, AND THE POISE… HE HAS STAR WRITTEN ALL OVER HIM.”
It appears that 10X runs in the Sanders family. Yet, we can’t neglect one of the biggest parts of being 10X — sales.
Coach Prime EMBODIES “Money Follows Attention”
Jay Norvell didn’t know that he wasn’t just trash-talking. He was promoting the Deion Sanders sunglasses collaboration.
The Buffs hadn’t even won yet and there was an additional $1.2 million in sales — in one day.
This is especially impressive because of their reasonable $67 price point. As a result, the glasses were worn by the team, public figures, and the CU fan base.
So, Coach Prime has effectively revitalized the Colorado Buffaloes. At the same time, more than 10X’ed game audiences, and earned massive revenue. This sounds familiar to something I’ve heard before…
Nevertheless, the story of Colorado Boulder and 10X didn’t start with Prime Time Sanders…
The University of Colorado and 10X Go Way Back…
As it turns out, CTTI COO Sheri Hamilton, attended the University of Colorado! This was her exclusive reaction to the Buffaloes’ 2023 performance:
“I LOVE COACH PRIME! [BECAUSE OF HIM] I CAN FINALLY ADMIT THAT I AM A BUFFALO… FINALLY, WE HAVE SOMETHING TO LOOK FORWARD TO ON SATURDAYS AGAIN.”
And there you have it, Deion Sanders is out here putting 10X into action every week. He understands that success is his duty and responsibility.
We look forward to updating the GCTV audience on his next moves.
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