Getting a coffee feels like it’s never been more accessible… or more expensive. With $8 lattes becoming the norm, Blank Street Coffee, a cafe chain established in 2020, aims to lower the price of your daily cup of joe.
And now they’re expanding a coffee subscription available to their “regulars”.
Blank Street Coffee Regulars Program
Blank Street was established in New York City in 2020. Now, it has 74 locations across New York, Washington D.C, Boston, and London.
Its locations focus on lowering operating costs as much as possible to sell cheaper coffee to its customers. An oat milk latte at Starbucks will run you $6.15 but at Blank Street, you can get the same coffee for $5.
Now, they’re expanding their subscription program to give people even more savings.
The program, called Blank Street Regulars, offers two levels of subscriptions.
The cheaper one, a monthly $8.99, covers basic drinks including hot brewed coffee and teas. However, their more expensive option, $17.99 monthly, gives you access to everything else on the menu (cold brews galore).
To prevent caffeine addicts from taking advantage of the program, the subscription covers 14 orders per week. Besides the beverage limit, you have to wait at least two hours in between orders to not overwhelm the baristas.
As far-fetched as the plan sounds, the brand expects to have about 30% of its customer base on the program.
Could Blank Street Change How Coffee Is Sold?
Turns out, the program has become extremely popular for coffee lovers.
Since its launch, 5,000 people have subscribed…
NOW, THERE ARE ANOTHER 4,000 ON ITS WAITLIST.
It seems that Blank Street’s risky coffee operation is paying off. And its executives are looking to expand the program even more. Blank Street’s Chief Product Officer Dan Hill says,
“THE MORE WE CAN BUILD CAPACITY AND BUILD OUR STORES OUT, THE MORE WE WANT TO KEEP UNLOCKING ACCESS FOR MORE PEOPLE,”
New York City’s new coffee kings have opted for a subscription over a loyalty program to create flexibility for its members to enjoy their drinks…
Rather than racking up points in an outdated model.
The relative youth of the company allowed Blank Street to experiment with how it gets coffee to its clientele.
This new model might help Blank Street achieve dominance over other well-known coffee brands. Starbucks has been facing heat from McDonald’s new coffee venture, CosMc’s…
And now Blank Street’s quick growth proves an even bigger challenge for the cafe conglomerate.
Blank Street Coffee, while still a new brand, definitely understands one thing…
To be successful, you need to know when to innovate and expand.
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