Amtrak is positioning its passenger trains as the solution to your flying and driving woes. With a shiny new multi-billion dollar budget…
The rail company wants to prove itself as a strong competitor against common major methods of travel.
Do Amtrak passenger trains have what it takes?
Big Changes To Amtrak Passenger Trains
Amtrak wants more travelers on its passenger trains and it has the gameplan to make it happen.
AFTER LEGISLATION PASSED IN 2021, THE NATIONAL PASSENGER RAILROAD WAS GRANTED $22 BILLION IN AID.
With that aid, Amtrak is planning to update its passenger trains and stations to have a more modern, comfortable look and feel. Along with the train cars, the company is also fixing its rails and tunnels.
Beyond fixing and updating passenger trains, Amtrak’s biggest obstacle lies in getting more new passengers on board. Currently, over 83% of Americans are aware of Amtrak and its services…
But only 23% consider becoming customers when traveling.
Many people have misconceptions about Amtrak that stop them from becoming customers. Mainly, they believe that these trains are slow and that they face many delays…
Others don’t even consider Amtrak because they live in a state underserved by rail or they just forget.
TO COMBAT THIS PROBLEM, THE COMPANY LAUNCHED A NEW MARKETING CAMPAIGN CALLED “RETRAIN TRAVEL…”
Highlighting the comfort and leisure of Amtrak passenger trains…
While calling out the annoyances of flying and driving.
One of the ads compares the loud sounds of standstill traffic with the picturesque views of an Amtrak ride.
Another ad features the line “Never ride in the middle seat because there aren’t any…”
Poking fun at how much of a nuisance it is sitting in the middle seat on a plane.
Conclusion
However, the past few years have shown Amtrak passenger train ridership steadily climbing and 2024 is set to be a record-breaking year.
Due to more airline complaints, more and more travelers are making the switch to trains. Those who have reported having more comfort and saving money on cheaper, more peaceful travel.
Ultimately, if this new strategy pays off…
Everyone will be clamoring for a ride on an Amtrak passenger train.
Be Great,
GCTV Staff
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