In its most recent attempt to galvanize sales, Target Plus has teamed up with Shopify. This will
allow additional third-party retailers to join the discount chain’s online platform. While this is beneficial to those sellers getting more exposure, it has perks for customers too. These are the latest details…
Because in Retail Having Less is NEVER the Right Approach
Back in March, we covered how Target suffered from declining sales. Especially in comparison to competitors like Walmart as depicted in this Bloomberg TV video…
A large part of its four quarters of straight decline was weak e-commerce. And that is where the Target Plus and Shopify partnership aims to change.
As of June 24th, third-party retailers that work with Shopify can apply to be featured on Target Plus.
I.E. YOU CAN ACCESS PRODUCTS AND BRANDS UNAVAILABLE AT YOUR LOCAL, PHYSICAL LOCATION.
Nonetheless, there will be something for everyone — even if you don’t pay for the subscription…
Don’t Have Target Plus? No Problem.
The box chain is looking to improve all areas of its business model, not just its online element.
With that in mind, Target plans to use the Plus platform as a “testing ground” for new in-store inventory.
So while you may not see the bestsellers immediately, Target reps say those products will “make their way to shelves.”
In the end, there are still questions about whether the brand can turn things around…
Is it too little too late?
Is Target Plus worth the cost for early access to better merchandise?
And, are these new products worth the wait for regular shoppers?
We will have to wait until next quarter to have answers.
Until then be great,
GCTV Staff
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