A latest in Starbucks news: the company is dipping its toes in the entertainment and film industry.
The coffee chain is renowned for its fun, seasonal flavors and convenience but with this move…
The company is aiming to step up its marketing game.
Surprising Fans With News, Starbucks Revamps Marketing
On June 10th, Starbucks announced the introduction of Starbucks Studios, the company’s own production house.Â
While creating content is not news for Starbucks…
This production house aims to bring longer stories and is part of a new investment the company is taking into its marketing division.
Past Starbucks projects have covered podcasts, mini-documentaries, and video series.Â
But with this latest piece of Starbucks news, it’s important to add that the brand has teamed up with production company Sugar 23. Oscar-winning producer Michael Sugar heads the production company.
With Sugar 23, Sugar is pitching longer forms of content to Starbucks and the company’s other clients…
HELPING BRANDS DEVELOP LONGER FORMS OF CONTENT SINCE TRADITIONAL AVENUES FOR ADVERTISING HAVE BEEN INEFFECTIVE WHEN TARGETING CONTEMPORARY AUDIENCES.
Now, most brands are aiming to capitalize on new forms of long-form content…
And big streamers are spurring them on.
Streamers are now encouraging new forms of content from their advertisers since most, if not all…
Major streamers now feature ad-supported tiers of their plans.Â
Coming To A Screen Near You
Recently Starbucks has been in need of some good news…
Let’s just hope their content is steaming, rather than just lukewarm.
Be Great,
GCTV Staff
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