4 Ways to organically improve your brand, business and increase ROI
A great way to improve your brand awareness, findability on Google, and lead generation is with content marketing. Content marketing is the creation and sharing of blog posts, articles, and videos on your website and social media platforms. The great thing about content creation and content marketing is that it can be free, if you are willing to put some time into it. Find out in the infographics below of content marketing is worth it for your company and ROI. If you have content to read and watch on your websites and social media platforms, then people will have something to do and interact with. You can be clever about it and post polls, questions, discussions, and start conversations. Insider tip: You have to be careful that you aren’t driving the sale too hard with content marketing. People have to feel like they are getting valuable advice and information, not just a hook into a sale.
Google loves content, especially written content. If you are adding new, well-written, and unique content to your website on a regular basis, Google will acknowledge your efforts and reward you with Google search engine ranking. They will filter the themes you are writing about and rank you higher on results pages for those themes.
Insider Tip: If you are a small business and can’t compete with bigger businesses that put a lot of money into search engine optimization, then try to focus on more specific search results. Instead of writing for “marketing”, write for “Facebook marketing for B2C makeup companies”, for example.
Content on your website will increase your search engine optimization, but content shared to your social media platforms, will reach a much wider audience. If you are pushing content often enough, and in the right places, people will start to recognize your brand and name.
Insider Tip: Don’t just share links to blog posts. Create content about your content, like ads, infographics, videos, and e-books.
In the end, content is about creating fans, people who come to your website and social media profiles just to see what you’ve posted. This means they are checking in on a regular basis, which gives you more opportunities to sell.
Insider Tip: Give your audience truly valuable information. Don’t be stingy. If they feel like you are already helping them out, even before they buy, then they will be more curious about how much you can help them once they do buy.
We said before that content can be free, if you have time. If you don’t have time or the right skills, then a digital content creation agency can help you create articles, videos, graphics, and the best website for sales. That’s what we do. If you’re interested in seeing us in action, check out Pixel506 on Facebook (pixel506), Twitter (pixel506), and Instagram (pixel506official). Find more info on how we can help you on our website, http://pixel506.com/.
