To the delight of our sweet tooth, the footlong Subway cookie is available again after an unexplained vanishing act. Although we are not ones to look a gift horse in the mouth… What happened? And, is offering large menu items a good idea for the brand?
The quick-service sub-restaurants made its bread in the early 2000s by being known as the “healthier option. This was reflected in the company’s old advertising slogan, “Eat Fresh.”
But, Subway franchises have been looking to turn around the lackluster performance of U.S. locations.
So earlier this year, Subway released oversized menu offerings including a twelve-inch cookie…
Not exactly the healthiest, but American consumers loved it.
However, the gigantic chocolate chip cookie mysteriously was gone from menus less than two weeks later.
Now that it is back, we finally get the whole story of why.
If You Give Americans a MASSIVE Subway Cookie…
Long story short, we bought the company out of its entire supply of chocolate chip baked goodies…
The brand reported to CNN Business that 5 million Subway cookies have been sold since their launch!
Subway’s senior vice president of culinary and innovation, Paul Fabre also commented in a press release that…
“THE FOOTLONG COOKIE HAS DELIGHTED MILLIONS OF AMERICANS SINCE THEIR FIRST BITES IN JANUARY, SPARKING UNPRECEDENTED DEMAND OVER THE LAST SEVERAL MONTHS.”
Well, whether this is good for our health or not, it is paying off for Subway. And these increased sales are sure to impact its success in the U.S. markets.
After all, the proof is in the pudding… Or, in this case, cookies.
Be Great,
GCTV Staff
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