Spotify wants its top podcasts to go head-to-head with YouTube’s hold in the podcasting industry.
With a new plan to lure video podcasting to the platform…
Spotify plans to become the number one place for content where people talk in front of microphones.
How Spotify Plans To Use Top Podcasts To Dethrone Youtube
As listening to and watching podcasts becomes a part of more people’s media diets…
Platforms are fighting for control of this growing audience’s attention.
Currently, about 31% of weekly podcast users get their episodes from YouTube. Only about 21% of podcast listeners use Spotify as their main platform for top podcasts.
BUT SPOTIFY IS VYING FOR THE NUMBER ONE SPOT.
Spotify recently announced a revenue-sharing program for creators who upload top video podcasts. Now, these creators will get a cut of subscription and ad earnings depending on how many views their podcasts get on the platform.
While it might seem counterintuitive to focus on building infrastructure for top video podcasts…
Spotify knows its platform will be more competitive against YouTube.
The company also announced that the site will cut ads for premium subscribers who watch video podcasts.
It might seem like watching a host talk into a microphone for an hour and a half makes bad content…
But in reality, video podcasts provide a more intimate view of the content creator that audiences crave.
As more and more video podcasts rise in demand, Spotify’s top priority is incentivizing creators to make more content for their platform.
How Much Will Creators Make
While Spotify’s top video podcasts don’t have to worry about how much money they’ll be raking in with the new changes…
SMALLER PODCASTERS WILL NEED TO QUALIFY TO GET A CUT OF THE REVENUE.
The company has not disclosed the rate at which creators will be compensated…
But whatever money they make will be determined by how many views a video podcast receives.
To qualify for the podcast revenue-sharing program, creators must:
- Upload and host original content through Spotify
- Have 10,000 hours streamed from at least 2,000 unique visitors in the past 30 days
- Have at least 12 episodes published.
Spotify is banking that this new program will bring more top podcasts to video format, and with it, more viewers. After all, users have to pay more to watch podcasts ad-free on YouTube than they do on Spotify.
Given the new program and its incentives…
It won’t be surprising if Spotify climbs to the top of the podcasting game once again.
Be Great,
GCTV Staff
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