One of the hardest things to figure out when you’re working for yourself is what expenses to prioritize. It is easy for anyone to make mistakes — myself included. For that reason, I took
my experience as a self-employed entrepreneur to give you these tips to fast track your success…
Self-Employed Entrepreneur Tips to Make Your Expenses Count
There is a lot of freedom in being a freelancer which is why it has become increasingly popular. But, there is one significant downside…
YOU HAVE TO PAY FOR ALL THE TOOLS TO MAKE THE BUSINESS WORK… YOURSELF.
Unless you are lucky and independently wealthy, you likely have limited cash to go around.
The following list will guide you through what to invest in first. That way you can earn enough to keep your business running — and pay your bills.
A Top-Tier Website
No matter what you do, potential clients will Google you before they consider doing business with you.
So if you’re self-employed the first of these tips has to be getting a fantastic site built.
IT SHOULD LOOK GOOD, SHOWCASE A PORTFOLIO OF YOUR WORK, AND BE EASY TO USE.
Get help making it if you need to and don’t cheap out! Your website is your digital first impression.
However, the next suggestion is what will keep customers coming back…
Your Social Presence
The great thing about social media is that it is not so much an investment of money as it is time.
WHICH MAY IS MORE VALUABLE, BY THE WAY.
Still, ignoring this tip if you’re self-employed is the kiss of death for your business. Although social media is less expensive than traditional ads, it creates stronger trust and client loyalty.
This video from my YouTube channel shows you how to make the most of these platforms even if you’re a one-man army.
Accounting and Tracking Software
As a self-employed entrepreneur, investment in accounting and tracking software tools is not a tip — it is essential.
Keeping track of money in and out of your business is the only way to know if you’re profitable or not. Further, you must stay organized to handle workflow and stay organized.
Don’t go analog because it will save you a few dollars. It may cost you more than you realize…
Third-Party Contractors
Like my previous suggestion, sometimes you need to call in reinforcements to support and grow your business.
After all, we all have strengths and weaknesses. (Hopefully, you are in an industry where you can flex your talents.)
So, it is obvious that you can’t or don’t know how to do everything. Third-party services and contractors can support you while you do what you do best.
However, I do have a word of warning. Don’t outsource everything. If you do, you lose the competitive edge that sets you apart.
That said, I will tell you the most valuable of these tips for the self-employed…
Investment Tip for the Self-Employed with the MOST ROI
If you take nothing else away — which I hope you do — there is one investment that always pays off…
This tip is more emphasized for the self-employed because you are the company.
Make sure you keep improving your skills, learning new ones, and meeting new people with different perspectives.
All of those things could arguably change the course of your life more than anything else. It’s never money or time wasted.
Be Great,
Grant Cardone
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