Recently, the NBA finalized a new, long-term deal that will ultimately be worth $77 billion. This contract determines where the league will stream its games. The arrangement has given the rights to ESPN, Disney, NBC Universal, and Amazon Prime. We are going to cover all the details in this article.
On July 24, the National Basketball Association announced that the ink was dry on its television and streaming agreement.
NBA Commissioner, Adam Silver, made this statement to The Hollywood Reporter about the deal:
“Our new global media agreements with Disney, NBCUniversal, and Amazon will maximize the reach and accessibility of NBA games for fans in the United States and around the world. These partners will distribute our content across a wide range of platforms and help transform the fan experience over the next decade.”
The decade-long contract will commence in 2025 and be in place until 2036. Further specifics of the NBA deal designate which platform will house which games.
For example, Disney will provide “A package” content. This includes the NBA Finals and the ability to stream in certain international markets…
NBC’s “B package” has over 100 regular and postseason games…
Finally, Amazon Prime Video’s “C package” includes 66 regular season and select specialized games.
All of this is great for sports fans, but there is one group losing out…
The National Basketball Association’s current rights holder, Warner Bros. Discovery.
Why NBA Rejected Deal from Warner Bros. Discovery…
Before the NBA made things official with these partners, their current one was trying to keep them on board.
However, just like in other relationships the two parties grow and change. The organization said this about the decision to terminate the partnership:
“Warner Bros. Discovery’s most recent proposal did not match the terms of Amazon Prime Video’s offer and, therefore, we have entered into a long-term arrangement with Amazon. Throughout these negotiations, our primary objective has been to maximize the reach and accessibility of our games for our fans,” the statement continued. Our new arrangement with Amazon supports this goal by complementing the broadcast, cable, and streaming packages that are already part of our new Disney and NBCUniversal arrangements.”
At the end of the day, hopefully, this NBA deal means bigger and better things for fans.
Be Great,
GCTV Staff
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