John Stamos is known as one of the most recognizable actors on the small screen. But now, he is working behind the scenes with newcomer streaming service, Zeam. He has been appointed its Chief Innovation Officer. And, the story behind this unlikely collaboration sounds ripped from a primetime script…
How a Sitcom Star Becomes a Streaming Executive
Everyone knows that entertainment streaming is big business. (Just check out Netflix’s earnings report.)
So, when Zeam appeared to offer streaming services for local news and sports, it was a welcome option. Then, featuring 90s icon John Stamos in its Super Bowl ad was just supposed to be a witty, one-time gig.
Little did Zeam or Stamos know, it wouldn’t end there…
During production, the company’s founder — Jack Perry — and John Stamos forged a strong business connection.
Perry told The Hollywood Reporter:
“WE JUST DEVELOPED THIS KIND OF RELATIONSHIP WHERE WE’VE JUST BEEN ITERATING ON THE FUTURE OF ZEAM TOGETHER AND WHAT OTHER CONTENT MIGHT COME INTO PLAY, AND FEATURES, AND HOW TO MAKE PEOPLE FEEL A LITTLE MORE CONNECTED TO HOME.”
And as they say, the rest is history.
However, don’t think that Stamos is just there to be a pretty face — despite the Super Bowl commercial. The former “Full House” star sees a lot of potential in Zeam’s future and wants to help fulfill it.
John Stamos Believes in Zeam’s Mission
In the same Hollywood Reporter piece, Stamos explained what being a Chief Innovation Officer entailed.
For one, the actor has introduced Zeam execs to his show biz contacts. He also uses his knowledge of local broadcasting to expand the content the service provides.
John Stamos is passionate about Zeam in particular because of local broadcasting’s impact on his career.
“I’ve always been a big fan of local news. My first shot at showbiz was performing a puppet show at a church fair, which got covered by my local station. Seeing my face on TV gave me the confidence to chase my dream of becoming a television star—and also to lose the puppet act.”
Still, John Stamos is an entertainer at the end of the day. As such, he plays a major role in Zeam’s marketing and promotion — including a “mockumentary” style campaign.
This is a strong partnership to add a new, exciting piece to the streaming space. After all, there is definitely room for local programming in streaming’s full house…
Be Great,
GCTV Staff
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