One of the world’s most iconic luxury brands is currently trying to keep itself afloat. Gucci sales this year have been dropping beyond expectations and the brand’s new strategies have not been working as well as they would have liked…

What will it take for the brand to regain the status it’s quickly losing?

What’s Up With Gucci Sales?

This year, Gucci sales haven’t stopped dropping. The brand’s finances are a fraction of what they once were…

The luxury brand’s parent company, French luxury group Kering, expects Gucci’s operating income to be half of what it was last year. 

GUCCI SALES FELL 25% COMPARED TO THE SAME PERIOD LAST YEAR

To make matters worse, the brand has been spending billions in luxury real estate rent in Milan and New York City. 

But they’re not alone… The luxury goods market has been heavily suffering this year. Luxury buyers have less money to spend, especially as more people buckle under the weight of inflation and shrinkflation. 

And one of Gucci’s biggest and most reliable markets has also been pulling back. In China, due to a tumultuous economy, Gucci sales have dropped 35% this year. 

To combat the free-falling numbers, the brand is debuting new collections…

Featuring more subtle designs that hopefully will bring back more reliable clientele. 

In the past, many of Gucci’s more boisterous designs have led to volatile sales.

THE BRAND REPLACED ITS ENTIRE CREATIVE TEAM TO FOCUS ON THE NEW LOOK. 

Even so, the new designs have received a tepid response in the US and UK. 

A New Future For Gucci

New looks in the luxury industry usually take some time to take off but at the first signs of Gucci sales recovering…

The brand’s stock will jump back up.

But who knows how long it will be before the luxury brand will see a way out from these struggles…

Be Great, 

GCTV Staff

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