Towards the end of this month, you might notice something different when streaming on Amazon Prime — ads. The popular service is joining a “dual model” approach similar to Netflix or Disney+ to mediate recent losses. However, will this solution work long-term or cause more consumers to cancel the company?
“Meaningfully Fewer” is NOT What We Signed Up For…
For many of us, a huge reason we pay for a monthly subscription for entertainment is…
NO COMMERCIALS!
Despite this, U.S. customers will begin to see ads on Amazon Prime starting on January 29th.
In an email to current subscribers, the company also stated that the U.K., parts of Europe, Canada, Mexico, and Australia will follow later in the year.
This structure allows Amazon to collect revenue from advertisers as well as charge more to people who want to go ad-free.
The tech corporation defended its decision by stating:
“[AMAZON] AIM TO HAVE MEANINGFULLY FEWER ADS… THAT WILL ALLOW US TO CONTINUE INVESTING IN COMPELLING CONTENT AND KEEP INCREASING THAT INVESTMENT OVER A LONG PERIOD OF TIME.”
Still, “meaningfully fewer” is more than zero. So the question is…
How Much Do You Hate Seeing Ads on Amazon Prime?
For those who can’t stand to see ads on their Amazon Prime videos, you’re going to have to pay…
An extra $2.99 per month to be exact.
Nonetheless, streaming services in general are losing sight of what made us fall in love with them in the first place…
To that end, the audience will decide how much they are willing to pay to be entertained. But if prices continue to go up, and include ads, are we really any better off than traditional TV?
Be Great,
GCTV Staff
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