Out of all the mall megabrands of the 90s, most wouldn’t have guessed this one to be a Wall Street banger. Nonetheless, Abercrombie & Fitch stocks have had two successive years of impressive growth. But, don’t get it twisted. It is more than 1990s nostalgia fueling its success…
Abercrombie Stock Booms 7X in Value Over Two Years
During the 90s and early 2000s, Abercrombie was one of the most popular apparel stores for teens and twenty-somethings. However as the new millennium wore on, the company’s outlook was not good…
Between controversies surrounding its former CEO and many store closures, A&F appeared to be on the edge of extinction.
THEN, ABERCROMBIE STOCK HAD STELLAR GROWTH IN 2022 AND 2023 SEEMINGLY OUT OF NOWHERE.
Shares of A&F went from $25 a share in 2023 to $181 a share present day.
Yet unlike GameStop, this surge is due to legitimate company improvement, not meme stock manipulation.
Leadership at Abercrombie & Fitch has been making concerted efforts to keep the brand relevant…
Don’t Call It a Comeback, They’ve Been Working at It for Years
Fran Horowitz, Abercrombie & Fitch’s CEO since 2017, told the BBC this growth was the result of major initiatives.
Specifically, A&F has begun:
- Offering more inclusive sizing
- Work-appropriate attire
- Throwback styles
As a consequence, Abercrombie stocks continue to be a dark horse in the running. In 2023, their sales were up 16% and numbers are already up 10% for 2024.
Which all is to say, it is good to see a company learn from its mistakes and bounce back to its former glory. Still, let’s leave the A&F bucket hats in the early 2000s where they belong…
Be Great,
GCTV Staff
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