Get in contact with David C. Karli through his website, LinkedIn, and learn more about Greyledge Technologies here:
Build Your Brand – David Karli
David C. Karli, physician entrepreneur and CEO of Greyledge Technologies, goes over the unique challenges he has faced with his biotech startup.
With any startup, there are many challenges that come up. Early on in the business cycle when you still don’t have that many resources, you can’t surround yourself with a lot of people to help you build your band. You must do it yourself as the entrepreneur. At first, Karli took the wrong approach. He was working with academic circles and was known in his field, which was a very small niche. Inside that group, Karli was attempting to grow his brand.
He completely overlooked the fact that there is a whole world out there and brand exposure can’t simply be limited to your niche. Learn how to get people to KNOW you and your brand.
