A lot of people are saying a recession is on the way.
I say it’s already here.
What is a recession? It’s 2 back-to-back quarters of negative growth.
Art Laffer – a former Regan economist – agrees with me.
He says the recession is already here. And it’s going to last “for a while.”
And when you combine a recession with record inflation?
It’s a recipe for disaster.
So, buckle up.
That’s why I’m writing to you today.
I want to give you a few strategies you can use to side-step the recession.
Which strategy you use depends on where you’re at now.
Recession Strategy for Employees
If you’re a salaried employee… or you get paid hourly… then you have to ask yourself…
Are you a revenue generator – or an expense?
If you’re in some kind of support or management role, you’re probably an expense. Maybe an accountant wouldn’t say that… but that’s how the boss sees it.
And being seen as an expense is a dangerous place to be in a recession.
So, your strategy is to move yourself from the expense column to the revenue-generating column. Fast.
There are a bunch of things you can do to start generating revenue…
Here’s one simple one…
Ask your boss if you can sell your company’s products for a commission.
All my employees are empowered to sell my products and earn at the same time.
It’s a win-win.
And your boss would be crazy to say no.
If you’d like to do this, but don’t know where to start, I have a lot more to say about this in Monday’s free training.
So, if you’re an employee who wants to skyrocket your income, make sure you attend.
Recession Strategy for Sales Pros
Good sales people never get laid off. That would be dumb. If they’re making it rain, it makes sense to keep them – even when times are tough.
So, if you’re a sales person… and you’re afraid of a recession… it’s because you’re not selling enough.
Let’s fix that.
What’s the problem?
Do you suck at closing? Then get the training you need to get better at closing.
Or maybe your company sends you crappy leads?
If you’re already in sales, there’s no excuse for getting let go when times are hard.
Just figure out how to sell more. And get it done.
Recession Strategy for Business Owners
If you’re in business, a recession is no time to run scared.
It’s time to lean in.
Take a look at all the things you do to generate revenue.
Do an 80/20 analysis.
And you’ll find that 80% of your revenue probably comes from 20% of your sales people. Or 20% of your marketing efforts.
Can you double down on that most effective 20%?
Do the same with your products or services.
I’ll bet 20% of your offerings account for 80% of your revenue.
If you truly feel you’re maxed out… then what new revenue source can you add?
For instance, the right joint venture partnership could double, triple, or even 10X your business.
Here’s the bottom line…
If you’re a business owner… sales pro… or regular employee… there’s always something you can do to stay recession-proof.
You just have to get creative.
10X, every day.