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You Are the Problem—and the Solution

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Individuals should be treated and conduct themselves like a business within the business, with the intent of creating their own economies that run because of their own production. Increase your value to the business and its clients in the marketplace and you will never lose your job. Related Article: Build a Business Like a Bonfire When I hear that someone has lost his or her job of 20 years with a company that didn’t close its doors, well, that person must realize that someone made a decision to let go of him or her instead of someone else. You have to make sure that you present yourself as one of the irreplaceable members of your company.  width= During my first job out of college, middle management attempted to fire me on at least six occasions because—as they so eloquently stated—“Grant is difficult to manage and causes problems.” Yet each time, upper management overturned middle management’s decision because I was doing such a good job of marketing to my customers and selling the company’s products. Nothing will provide you with more protection than the ability to generate revenue—something that’s done by taking massive action, effectively marketing, staying in front of customers, and getting the job done! Aggressively and effectively learn to market yourself, or you will experience downturns in your business—even during thriving economic conditions. It is a misconception today among salespeople and employees that the company should do the advertising and marketing and those who work there should just collect paychecks. Related article: Selling is as Critical as Oxygen Your career’s future should never be left up to a manager, the company, or the economy; it must always depend on your ability to get into the marketplace, effectively promote yourself, establish and cultivate relationships, inform people of who you are and what you do, and then turn those contacts into contracts. It’s about investing energy to make yourself known and valuable throughout the market. Do that, and you will never be without work or money. Be great, Grant Cardone
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.
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